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Brand Awareness Series
8 Aug 2022 at 12:00am

Defining your brand voice is essential for a consistent and unified presence. And yet, brands often struggle with how to create their voice. Companies must be willing to put in the work to first define their voice, and then document it and communicate it with consistency. Companies must also be willing to revisit their voice from time to time to ensure it always aligns with its values.

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What Agents Need for You to Succeed: Tips to Ace the Agent Experience
5 Aug 2022 at 12:00am

In this video, we highlight top trends that are shaping the agent experience in 2022, including contact center priorities and their impact on agent experience; challenges and opportunities around satisfaction, engagement, and stress (along with burnout and attrition); training, onboarding, and coaching; and investing the right tools and solutions to make their work lives easier, not harder.

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The Post-Pandemic Agent Experience: What's Changed and What Needs to Change?
5 Aug 2022 at 12:00am

As contact center teams push through 2022, how have jobs and the industry changed? To find out, ICMI looked at what contact center agents and decision makers see as important in creating and maintaining agent satisfaction and effectiveness. We asked about agent experience measurement, tech and training investment plans and how organizations are attracting, motivating, upskilling, and retaining agents in a tumultuous labor market.


Our new study provides a window into the current state of agent experience, contact center technology and processes, and explores the differing perception of agents, supervisors, and directors about what’s important, what works, and what needs to change.

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Is Your Checkout Helping You Build Deeper Customer Relationships?
5 Aug 2022 at 12:00am

While most brands tend to focus their online efforts on building a website that’s information-rich, visually appealing and mobile-responsive, they may overlook a key part of the e-commerce purchase journey — and that’s the checkout function.

Optimizing for mobile checkout means more than improving forms or implementing one-click checkout. Brands today must create experiences that foster personal conversation and allow customers the convenience to reorder items when they want. 

Naturally, no brand wants to compromise its experience and lose profits. In this playbook, we highlight four ways to convert prospective customers when they’re at the height of consideration. The playbook covers:

Why you need to enable checkout across SMS How to foster relationships via SMS Why you should use a phone number as a primary identifier How to make it easy to autocomplete the address step

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Google Reviews 101
5 Aug 2022 at 12:00am

What are Google reviews and why do they still matter?

Google reviews are user-generated comments that current or past customers can post about businesses on Google. They include a rating out of five stars that is calculated into a business’s average star rating.

Today, Google reviews impact the customer journey more than ever. Reviews influence 88% of consumers in discovering a local business. And Google currently hosts the most visible reviews on the internet. According to a recent interview with Neil Patel, collecting as many reviews as possible should be your main focus when it comes to getting found and chosen.

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6 Essential Trends & Tips for Retailers in 2022 and Beyond
4 Aug 2022 at 9:05am

Download the ebook to learn:

How can you combat tighter customer spending How to improve loyalty, convenience and omni-channel customer experience How to leverage conscious shopping How to understand the Gen Z market and what you can do to customize experiences for different segments

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Digital Maturity Assessment
4 Aug 2022 at 12:00am

Join more than 2,000 other business champions by taking our quick, 13-question assessment to see where your org stands, and discover your roadmap to true efficiency.

Assess Your Digital Maturity: Learn your stage, see how you compare to your peers, and get tips for improving. Review Your Results: Analyze your personalized insights to find areas for improvement. Connect with a Workflow Automation Expert (Optional): Consult with an expert who will help you dive deeper into your assessment to develop more efficient solutions and create a better customer experience. Implement Your Insights: Level up by using your results to make your org truly efficient.

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Content Marketing Friday Forum
4 Aug 2022 at 12:00am

If you've been wanting to:

Simplify your content creation process and reduce the time and dollars spent Prove the value of your content marketing efforts to your boss Get better ROI than you're getting now (or learn what you should really be measuring) Or understand exactly what your customers are looking for on their buying journey to help them choose you...

Join us for the Content Marketing Friday Forum. You'll learn how to optimize, strategize, and streamline your content creation efforts and create effective, personalized content at scale.

10 Tips for Creating Outstanding Content and Proving ROI to Your Boss
Speaker: Michael Brenner
Discover content optimization and distribution strategies that meet buyer needs and get results you can brag about to your boss.

How to Level-Up Hyper-Personalized CX
Speaker: Samuel Chapman
Join us for an in-depth look at how marketers can easily and efficiently streamline the entire lifecycle of their content.

The Decision Journey: Create Intentional Content Your Audiences Can't Ignore
Speaker: Lauren Teague
Learn how to develop a customer road map that leads to content and campaigns your audience can't help but pay attention to.

Key Details
Date: Friday, August 12
Time: Sessions start at 11:30am ET
Where: Online 
Speakers: Michael Brenner, Samuel Chapman, Lauren Teague

P.S. Already have plans on August 12? No problem. RSVP now and you’ll still receive all of the sessions and resources on-demand for 90 days after the event.

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5 Ways Lease-to-Own Helps Retailers Become Open for More Business
4 Aug 2022 at 12:00am

With a growing number of consumers needing and looking for alternative payment methods, lease-to-own options offer a number of advantages. Vastly different from buy-now-pay-later options, LTO gives customers the flexibility and power to choose your brand over retailers who stick to traditional payment options.

This webinar shatters the five myths that hold retailers back from using LTO. You’ll learn:

How retailers can offer products to customers with transparent purchasing agreements. How LTO mitigates risk and the limits responsibilities of the retailer. How LTO offers distinct advantages over traditional financing options.

?Consumers, including a large proportion of Millennials, prefer retailers that offer LTO options. By incorporating that method into your checkout process, retailers can gain trust, preference, and repeat purchases.

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The Technology Marketer's Guide to Creating a Thought Leadership Strategy
3 Aug 2022 at 4:20am

Thought leadership content builds trust in your brand's expertise, expands your reach, and helps drive awareness, lead generation, and revenue. IDC's new interactive eBook, The Technology Marketer's Guide to Creating a Thought Leadership Strategy, outlines the foundational elements that a successful thought leadership strategy needs.

In this eBook you will learn:

How a leadership strategy supports marketing initiatives The foundations of a successful thought leadership strategy When to leverage 3rd-party market experts to elevate your thought leadership strategy

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.

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